What is a Title Brand?

What is a Title Brand?

Title brands tell potential customers whether a used vehicle has sustained damage or might be potentially unsafe to drive. Note that if a vehicle`s title has been "branded", it is an official designation made by a state agency and should appear on the vehicle`s title paperwork. Neither individuals nor private companies can brand titles.

While title brands vary by state, some of the most common ones include:

  • Salvage;
  • Junk;
  • Totaled;
  • Lemon;
  • Flood;
  • Reconstructed.

Not only do different states have their own specific set of title brands, but what might be considered a salvage title in one state may have a slightly different definition in another state. If you have questions about what title brands are used in your state, we recommend contacting your state`s department of motor vehicles.

An AutoCheck vehicle history report is a valuable tool when trying to figure out whether a vehicle you want to purchase has a branded title. Within the report, you will be notified of any records that AutoCheck has in its database on whether or not a branded title has been issued on a specific vehicle.


 
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